Intu Milton Keynes Welcome Project
The refurbishment of the car park provided the opportunity to reconnect with nature by creating a real living wall and reviewing not only the operation of the car park but the processes and infrastructure within it.
Whilst many would consider the terminology as ‘Green’ intu’s thought process went much deeper, recognising the benefits to the human spirit through the advocacy of Biophilia from studies of the eminent entomologist Edward. O. Wilson.
Mr Wilson advocated that the human mood and spirit is improved if surrounded by plants and nature. Makers were engaged to refurbish the car park but with a view to adopting intu’s design brief of ‘project welcome’. With an agreed start date and an outline project programme of 43 weeks. ‘Project Welcome’ was a concept design considered back in August 2017. A desire to improve the parking experience was at the heart of the idea, based on the understanding that for many customers, the car park is the 1st physical touch point they have with the centre.
The current entrance was rather none descript and seemed to blend in to the rest of the facade and didn’t really accent the entrance of the intu experience. The entrance was cluttered with an array of signage that detracted and distracted the entering drivers.
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